Technology9/29/2025Engadget

Disney reportedly lost 1.7 million paid subscribers in the week after suspending Kimmel

Disney reportedly lost 1.7 million paid subscribers in the week after suspending Kimmel

According to a report by Marisa Kabas, founder of The Handbasket, Disney reportedly lost over 1.7 million paid subscribers across its streaming services (Disney+, Hulu, and ESPN) between September 17 and September 23. This marked a 436% increase in the usual churn rate for the service. The article suggests that this significant subscriber loss may have been prompted by Disney's decision to suspend the late-night talk show "Jimmy Kimmel Live" on September 17, after President Donald Trump and members of his administration accused the host of making inappropriate comments. Although Disney later announced the program's reinstatement on September 22, it seems many viewers were dissatisfied with the company's actions. Additionally, Disney's recent decision to increase subscription prices could have further exacerbated the wave of cancellations. The report also claims that Disney sped up the return of "Jimmy Kimmel Live" in order to announce the price hike last Tuesday.

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