Amazon’s Thursday Night Football broadcasts add more AI to the NFL
Amazon's Prime Video is introducing new AI-powered features to enhance the viewing experience for its Thursday Night Football broadcasts. The "Pocket Health" feature uses AI to analyze data points across the offensive line, providing on-screen visuals indicating the threat level to the quarterback. Additionally, Amazon is debuting a set of AI-powered "End of Game" tools, including one that predicts potential possession scenarios for losing teams and another that estimates the time needed for a comeback or victory. These new features build upon the existing AI tools, such as "Defensive Alerts," which uses machine learning to identify potential blitz players during a play. These advancements aim to give viewers more insights and a more engaging football viewing experience on Prime Video.
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