Technology10/1/2025Wired

A Journey Into the Heart of Labubu

A Journey Into the Heart of Labubu

The article discusses the author's journey to uncover the reason behind the global popularity of the plushie monster, Labubu. The author traveled through four countries to understand the phenomenon. The article explores the history and significance of Labubu, a quirky and endearing character that has captured the hearts of people worldwide. It delves into the emotional connection that fans have developed with the plushie, and the ways in which it has become a symbol of comfort and escapism in a rapidly changing world. The article also touches on the business and marketing strategies that have contributed to Labubu's widespread appeal. Overall, the article provides an in-depth and insightful exploration of the cultural and psychological factors that have led to the global craze surrounding this beloved plushie monster.

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