Why Cartken pivoted its focus from last-mile delivery to industrial robots

Cartken, a startup focused on last-mile delivery robots, has pivoted its business strategy to concentrate on the industrial robotics market. Initially, the company had developed robots for last-mile delivery services, but it soon experienced a surge in demand from industrial customers. This shift in focus was driven by the realization that the industrial sector offered more immediate and substantial opportunities for Cartken's technology and expertise. The company's industrial robots are being utilized in various applications, such as material handling and warehouse automation, where they can contribute to increased efficiency and productivity. Cartken's decision to pivot towards the industrial market reflects its ability to adapt to changing market dynamics and capitalize on emerging opportunities. The article highlights Cartken's agility in recognizing the potential in the industrial robotics sector and its willingness to adjust its business strategy accordingly. This shift demonstrates the company's commitment to strategic positioning and its desire to maximize the impact of its technological solutions.