Gmail debuts a ‘Purchases’ tab to monitor packages, tariffs, and more

Google is introducing a new "Purchases" tab in Gmail to help users keep track of their online orders and shipments. This feature aims to provide a centralized view of all purchase-related emails, including package tracking information and tariff details. The "Purchases" tab will organize all purchase-related emails in one place, making it easier for users to monitor their orders, especially during the holiday season or when dealing with shipping challenges like tariffs and delays. Additionally, Google is revamping the existing "Promotions" tab to prioritize relevant promotional emails based on user engagement, making it simpler to stay informed about deals and offers that matter most. The new features will be available to personal Gmail users on the web and mobile app, with the "Promotions" tab updates initially rolling out to the mobile app only. These changes aim to improve the user experience by streamlining the management of purchases and promotions within the Gmail platform.