Apple pays $750 million for US Formula 1 streaming coverage
Apple has acquired the rights to stream Formula 1 racing in the United States for a reported $750 million. This deal will see some races being offered for free through Apple's platforms, while the full F1 TV service will now be integrated into the Apple ecosystem. The agreement is a significant shift from the previous standalone F1 TV streaming service, as it will now be accessible through Apple's platforms, including the Apple TV app. This move is expected to increase the sport's exposure and accessibility for U.S. audiences. The financial details of the deal have not been officially disclosed, but industry sources suggest Apple has secured the rights for a multi-year period. This partnership is seen as a strategic move by both Apple and Formula 1 to expand the sport's reach and engagement in the American market.
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