Technology10/18/2025β€’TechCrunch

WhatsApp changes its terms to bar general purpose chatbots from its platform

WhatsApp changes its terms to bar general purpose chatbots from its platform

WhatsApp has updated its terms of service to prohibit the use of its Business API by general purpose chatbots. This means that chatbots not specifically designed for the WhatsApp Business platform will no longer be able to integrate with WhatsApp. The new policy aims to ensure that businesses using the WhatsApp Business API provide a high-quality, user-friendly experience to their customers. General purpose chatbots, which are not optimized for the WhatsApp ecosystem, may not meet these standards and could potentially lead to a subpar user experience. The changes are part of WhatsApp's ongoing efforts to maintain the integrity and security of its platform. By restricting the use of its Business API to specialized chatbots, the company hopes to create a more seamless and reliable messaging experience for its users. This update is likely to have a significant impact on businesses and developers who have been using general purpose chatbots to interact with customers on WhatsApp. They will now need to adapt their strategies to comply with the new terms or risk being blocked from the platform.

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