Intel’s confusing ‘Series 2’ CPU brand is a massive step backwards

Here is a 173-word summary of the news article: Intel's new "Series 2" CPU branding has become confusing and complex, moving away from the simplified "Series 1" branding the company introduced in 2023. The Series 1 chips were clearly divided into Core and Core Ultra, with the latter offering improved power efficiency and AI capabilities. However, Intel has since muddied the waters by using "Series 2" to describe a range of different architectures, including both performance-focused Raptor Lake chips and more power-efficient Lunar Lake chips. The article highlights how an "Intel Core Ultra (Series 2)" CPU can now refer to either a high-end gaming chip or a power-efficient chip for Copilot+ PC features, making the branding meaningless. Ultimately, the author argues that Intel has failed to deliver on its promise of simplified CPU branding, and consumers now need to closely examine model numbers and architectures to understand what they're getting, just as before the "Series 1" rebranding. The article criticizes Intel for backtracking on its own criticisms of confusing CPU naming schemes.