American Air CEO Says Using AI to Set Fares Is a ‘Bait and Switch’ Move

The CEO of American Airlines, Robert Isom, has criticized the use of artificial intelligence (AI) in setting airfares, describing it as a "bait and switch" tactic. Isom argued that using AI to dynamically price tickets could mislead travelers, as the final fare they pay may differ significantly from the initial price displayed. The American Airlines CEO stated that this practice is inappropriate and goes against the industry's commitment to transparency. He emphasized the importance of providing customers with clear and upfront pricing information, rather than relying on AI-driven fluctuations that may confuse or deceive them. Isom's comments come amid the growing adoption of AI technology in the airline industry, which is being used to optimize pricing and revenue management. However, the CEO's remarks suggest that airlines should exercise caution in implementing such technologies and prioritize customer trust and satisfaction over potential short-term gains.