Home cocktail maker says Gen Z isn't giving up alcohol — they're changing how they drink

This material may not be published, broadcast, rewritten, or redistributed. ©2026 FOX News Network, LLC. All rights reserved. Quotes displayed in real-time or delayed by at least 15 minutes. Market data provided by Factset. Powered and implemented by FactSet Digital Solutions. Legal Statement. Mutual Fund and ETF data provided by LSEG. Fox News' Madison Scarpino provides details on the apparent shift away from alcohol consumption in the U.S. as natural sleep aid supplements increase in popularity. The alcohol industry has long relied on young adults eventually becoming regular drinkers. Now, Gen Z is forcing the industry to shift as they embrace "sober-curious" lifestyles and search for quality beverages. A 2025 Gallup poll found that the percentage of U.S. adults who said that they consume alcohol fell to 54%, the lowest rate in the 90 years it had been tracking. From 1997 to 2023, Gallup found that at least 60% of Americans reported drinking alcohol. The figure fell to 58% in 2024 and again to 54% in 2025. The alcohol industry faces a new challenge. Rather than simply getting young adults to become lifelong customers, they now must convince them that their product is worth the pr