Peloton ushers in a new era with revamped hardware and AI
Peloton has unveiled a revamped hardware lineup, dubbed the "Cross Training Series," as the company aims to regain its footing after a challenging period. The new offerings include an updated Bike Plus, which will cost $2,695. The company's chief product officer, Nick Caldwell, stated that the goal is to provide users with a comprehensive platform for both strength and cardio workouts. Peloton has been grappling with a pandemic-fueled boom followed by a decline as the world reopened, leading to layoffs, a shift towards subscriptions, and a leadership change. The introduction of the Cross Training Series is Peloton's attempt to usher in a new era and reinvigorate its product ecosystem, catering to the evolving fitness needs of its customer base.
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