How to build a GTM strategy that actually drives results at TechCrunch Disrupt 2025

The article discusses a panel discussion at TechCrunch Disrupt 2025, where three experienced go-to-market (GTM) professionals shared insights on building an effective GTM strategy. The panelists, Max Altschuler, Alison Wagonfeld, and Marc Manara, emphasized the importance of aligning the GTM strategy with the product and ensuring it can scale as the business grows. The key points covered in the discussion include: - Designing a GTM strategy that not only supports the product but also scales with the business - Identifying the right target audience and tailoring the messaging accordingly - Optimizing the sales and marketing processes to drive consistent results - Leveraging data and analytics to continuously improve the GTM approach - Adapting the strategy as the market and customer needs evolve over time The article highlights the panelists' expertise in helping founders build GTM engines that can effectively drive business growth and results.