KPop Demon Hunters had to be on Netflix, according to Sony Animation bosses

Here is a 200-word summary of the news article: Sony Animation bosses believed that the best path to success for the KPop Demon Hunters project was through streaming platforms like Netflix. They felt that releasing the content directly on a major streaming service was crucial for the show to reach a wide global audience. The decision to target Netflix was based on the growing popularity of Korean pop culture, known as "K-pop," around the world. By linking the animated series to this trend, the executives hoped to tap into an existing fan base and drive high viewership. Furthermore, the bosses recognized that the streaming model allows for more creative freedom and better distribution compared to traditional television. This was seen as an advantage for a unique, genre-blending series like KPop Demon Hunters. While specific details about the series' plot or production status were not provided, the article suggests that Sony is bullish on the project's potential, believing that a Netflix release is the best strategy to maximize its impact and success globally. The focus appears to be on leveraging current cultural phenomena to develop an appealing new animated property for the streaming era.
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