From garden gnomes to mahjong sets, Masters tournament to rake in about $70M in merch

This material may not be published, broadcast, rewritten, or redistributed. ©2026 FOX News Network, LLC. All rights reserved. Quotes displayed in real-time or delayed by at least 15 minutes. Market data provided by Factset. Powered and implemented by FactSet Digital Solutions. Legal Statement. Mutual Fund and ETF data provided by LSEG. Chef Eric Levine recreates Rory McIlroy’s Masters Champions Dinner menu and offers Fox News hosts a taste of the exclusive Augusta National event on 'Fox & Friends Weekend.' Spending thousands of dollars on merchandise is par for the course for some fans at the Masters Tournament. Augusta National is expected to generate about $70 million in merchandise sales during the 2026 golf tournament in Georgia, according to Front Office Sports and other reports. The staggering totals are turning heads online and across the sports world. "The Masters will do about $70 million in merchandise sales this week," sports business analyst Joe Pompliano wrote on X, echoing reported estimates. "$10 million per day, $1 million per hour, $16,000 per minute, $277 per second … in just one week, with no online sales." MASTERS FANS CHEER LOW PRICES AS AUGUSTA NATIONAL CONCES