Technology7/24/2025TechCrunch

Google’s new Web Guide search experiment organizes results with AI

Google’s new Web Guide search experiment organizes results with AI

Google's latest Search Labs experiment, Web Guide, aims to enhance the search experience by utilizing AI to organize search results. The new feature groups related information into sections, providing users with a more structured and cohesive overview of the search topic. Web Guide analyzes the search query and the underlying information to identify relevant subtopics and group the results accordingly. This approach is designed to help users quickly navigate and find the most pertinent information, reducing the time spent sifting through a vast array of search results. The experiment is currently available to a limited number of users, and Google has stated that it is gathering feedback to further refine the feature. This move by Google showcases the company's ongoing efforts to leverage AI and machine learning technologies to improve the overall search experience for its users.

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