The CEO who never was: how Linda Yaccarino was set up to fail at Elon Musk’s X
The article discusses the downfall of Linda Yaccarino's brief tenure as the CEO of Elon Musk's rebranded company, X (formerly Twitter). Yaccarino, a former NBC executive, was tasked with rebuilding the company's relationship with advertisers after a tumultuous year under Musk's ownership. However, Musk's own actions, including an antisemitic tweet that drove away major brands, undermined Yaccarino's efforts. Musk's public message to advertisers, particularly Disney CEO Bob Iger, to "go fuck themselves" further highlighted the discord between Yaccarino and Musk, who seemed to be the biggest obstacle in her path to success. The article suggests that Yaccarino was set up to fail, as Musk's erratic behavior and disregard for advertisers made her job nearly impossible.
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