Rumble, Northern Data Weigh $4.5 Billion AI Cloud Merger

Rumble Inc., a conservative video service, is considering acquiring German data center company Northern Data AG in an all-stock deal worth approximately $1.17 billion. The proposed merger aims to bolster Rumble's ambition to become a cloud computing provider. The transaction would combine Rumble's video platform with Northern Data's data center expertise, creating a potential cloud computing powerhouse. The deal is estimated to be valued at around $4.5 billion, representing a significant investment in Rumble's diversification strategy. If successful, the merger would allow Rumble to leverage Northern Data's infrastructure and expertise to expand its cloud computing capabilities, potentially challenging established players in the industry. The proposed merger is still under evaluation, and the final terms and conditions are yet to be finalized.
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