First Week of iPhone 17: Inside the Apple Store Launch video

The launch of the iPhone 17 at Apple's New York flagship store was closely watched, as the tech giant has a way of shaping the narrative around its product releases. CNET's Bridget Carey provided an inside look at the event, offering her first impressions of the new iPhone 17 Pro Max and iPhone Air models. While Apple typically maintains control over the launch narrative, the story can take on a different shape once the devices reach customers. Carey's report touched on the potential for "scratchgate" issues, highlighting the importance of protective cases to avoid such problems. The article provides a concise summary of the iPhone 17 launch, focusing on the key details and first-hand observations from the CNET reporter. It offers a balanced perspective, acknowledging Apple's efforts to shape the narrative while also noting the potential challenges that can arise once the devices are in the hands of consumers.