New brand for South Yorkshire buses and trams unveiled

Transport bosses have unveiled a bold new brand for transport in South Yorkshire. The name, South Yorkshire People's Network accompanied by an eye-catching orange colour scheme will be applied to buses and trams across the region. South Yorkshire Mayor Oliver Coppard has described it as a "once in a generation change" that will create "a clear joined-up network". The revamp is part of a £1.5bn investment in transport in the region that will see the tram network renewed and buses brought under public control. Coppard said: "I promised to make change happen, to give South Yorkshire back the world class public transport system we once had, and that's exactly what we're doing. "That's why we're putting in a huge investment to fix our public transport system, backed by even greater ambition, so that we can build something that truly works for all of us across South Yorkshire; a real People's Network." The new name will be appear on bus stops, interchanges, tram staff uniforms and feature on a new website by the end of the year, replacing Travel South Yorkshire. From next year, the brand will appear on the buses that come under South Yorkshire Mayoral Combined Authority (SYMCA) control,