Google: Actually, AI in Search is driving more queries and higher quality clicks
Here is a summary of the news article in 158 words: Google's search head, Liz Reid, has claimed that AI Overviews in Google Search are driving more queries and higher quality clicks to websites, contrary to a recent Pew Research Center report that painted a bleak outlook for web publishers. Reid stated that Google Search's total organic click volume to websites has been "relatively stable" year-over-year, and that the company is sending more "quality clicks" (visitors who don't quickly bounce) to websites than a year ago. She attributed this to the fact that AI Overviews are leading people to search more and ask longer, more complex questions, resulting in more links and opportunities for websites to be clicked. However, the article points out that Google did not provide any data to support its claims, and that the Pew report found that visitors who saw an AI summary were less likely to click on traditional search results. The article also notes a contrasting view from Cloudflare's CEO, who said search traffic referrals have been steadily declining.
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