OpenAI Rolls Out ChatGPT’s Ability to Buy Stuff for You

OpenAI has introduced a new feature for its ChatGPT AI assistant called Instant Checkout, which allows users to purchase products directly within the ChatGPT interface. The feature currently supports purchases from Etsy, and will soon be expanded to include millions of merchants using the Shopify platform. This integration enables users to search for and purchase items without leaving the ChatGPT environment. The feature is designed to provide a seamless and convenient shopping experience, leveraging the conversational capabilities of ChatGPT to assist with product searches, recommendations, and the checkout process. The announcement of Instant Checkout marks a significant step in the evolution of ChatGPT, as OpenAI continues to expand the assistant's functionality beyond its original language model capabilities. This integration could potentially drive increased e-commerce activity and revenue for the participating merchants, while also providing users with a new way to discover and purchase products through the ChatGPT platform.