Technology10/10/2025Bloomberg

Bose Angers Customers by Ending Cloud Streaming for Old Speakers

Bose Angers Customers by Ending Cloud Streaming for Old Speakers

Bose Corporation has announced that it will be discontinuing the cloud infrastructure for its "SoundTouch" line of audio speakers, effective in February. This move will render these older devices unable to directly stream music from popular services such as Spotify, Pandora, and Amazon Music. The decision has angered many Bose customers, who purchased the speakers with the expectation of being able to access these cloud-based streaming services. Bose has stated that this change is necessary due to the evolving technology landscape and the need to focus on newer product lines. While Bose has offered a limited solution to connect the SoundTouch speakers to smartphones or tablets for streaming, this has been criticized as an inadequate workaround. Customers who have invested in the SoundTouch system feel that Bose is abandoning them and their devices, leaving them with limited options for continued use of their speakers.

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