Technology8/14/2025Ars Technica

Dedicated volunteer exposes “single largest self-promotion operation in Wikipedia’s history”

Dedicated volunteer exposes “single largest self-promotion operation in Wikipedia’s history”

The article discusses the findings of a volunteer Wikipedia editor who exposed a coordinated effort to inflate the reputation of a single individual on the online encyclopedia. Over the course of a decade, a group of dedicated editors made hundreds of edits to create and maintain detailed articles about the person, despite their relative obscurity. The volunteer's investigation uncovered a "single largest self-promotion operation in Wikipedia's history," with the individual in question having articles written about them on multiple language versions of the site. The article highlights the challenges Wikipedia faces in maintaining the integrity of its content, as well as the potential for abuse by individuals seeking to enhance their public profile. The case serves as a cautionary tale about the need for vigilance and transparency in collaborative online platforms, where the line between factual information and self-promotion can become blurred. The article emphasizes the importance of the Wikipedia community's efforts to uphold the site's core principles of neutrality and verifiability.

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