Roku might've just solved the biggest problem with home TV streaming - here's how

Roku has introduced a new feature that aims to address a common issue with home TV streaming - the lack of integration between smart TVs and streaming devices. The company's new "Roku TV Ready" program allows TV manufacturers to directly integrate Roku's software and features into their smart TV models, eliminating the need for a separate streaming device. This integration promises a more seamless and user-friendly experience, as viewers will be able to access all their streaming services directly through the TV's built-in Roku platform. Roku also claims that this approach will provide faster performance and better energy efficiency compared to using a separate streaming device. The "Roku TV Ready" program is currently supported by several major TV brands, including TCL, Hisense, and Sharp. This move by Roku could potentially disrupt the traditional streaming device market and offer consumers a more streamlined and efficient way to access their favorite content at home.