Aamir Khan: India’s movie legend on a cut-price mission to save Bollywood
Aamir Khan, a legendary Bollywood actor, is on a mission to make his latest film accessible to a wider audience in India. Recognizing that only a small percentage of the population can afford cinema trips, Khan has decided to release the film on YouTube, allowing families to watch it for free. This move comes as a response to Khan's realization that despite his status as one of Bollywood's most bankable stars for over three decades, only a tiny fraction of India's 1.4 billion people have been able to enjoy his films on the big screen. Indian cinema is widely adored and has a significant impact on the country's society, but the high cost of cinema tickets has limited its reach. By making his film available on YouTube, Khan aims to bridge the gap and provide an opportunity for more families to experience the magic of Bollywood, regardless of their financial circumstances.
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