The White House just joined TikTok

The White House has joined TikTok, despite the former Trump administration's efforts to ban the platform in the United States. While President Biden signed a law that would force ByteDance to sell its stake in TikTok or face a ban, the current deadline for a deal is September 17th, and the impact of the ban has been delayed multiple times. During his re-election campaign, the Trump campaign launched an official TikTok account that quickly gained a significant following, with more followers and views than the account of former Vice President Kamala Harris. A Republican digital operative credited Trump's ability to generate attention-grabbing moments that could be transformed into viral content, noting that "TikTok is primarily an entertainment app, and our usage of it was just significantly more savvy than [the Democrats]." Despite the ongoing legal issues and questions surrounding a potential TikTok ban, the Trump administration appears to find utility in maintaining a government account on the platform. The White House press secretary stated that "President Trump's message dominated TikTok during his presidential campaign, and we're excited to build upon those successes and communicate in a way no other administration has before."