At Least One Dev Hopes GTA 6 Is $100

Here is a 200-word summary of the news article: The highly anticipated Grand Theft Auto 6 has sparked discussions about game pricing, with some hoping the title will be sold for $100. Nearly two years after Rockstar Games revealed the first look at GTA 6, industry figures have speculated that a $100 price tag could benefit the game and other AAA titles. Saints Row design director Chris Stockman believes GTA 6 "deserves to be $100" due to the game's scope and magnitude. However, he argues that not all games can get away with such a high price, and it would be a "disaster" if other developers followed suit. While Wedbush Securities suggested that a $100 price could provide players with substantial in-game currency for GTA Online, Alinea Analytics' Rhys Elliott disagreed, stating that the game's real cash cow is the online component. Take-Two, the parent company of Rockstar Games, has previously raised the standard price of AAA games from $60 to $70. However, Take-Two CEO Strauss Zelnick remained non-committal about further price increases, emphasizing the company's goal to deliver more value than what they charge. Grand Theft Auto 6 is expected to launch on PlayStation 5 and Xbox Series X|S on May 26, 2026.
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