TikTok launches ‘TikTok Pro’ in Europe with built-in charity program

TikTok has launched a new "TikTok Pro" service in Europe, which includes a built-in charity program called the "Sunshine Programme." The new feature allows users to support various charitable organizations through the platform. The Sunshine Programme enables users to donate to charities and nonprofits directly within the TikTok app. The company has partnered with several charitable organizations, providing users with the ability to contribute to causes they care about. TikTok Pro, the paid version of the popular social media app, offers additional features beyond the basic free version. These include enhanced analytics, the ability to schedule content, and now the integrated charity program. The launch of TikTok Pro with the Sunshine Programme in Europe is part of the company's broader efforts to expand its offerings and provide users with more opportunities to engage with social and philanthropic initiatives. The move aligns with the growing trend of social media platforms incorporating charitable and community-driven features.