OpenAI made a TikTok for deepfakes, and it’s getting hard to tell what’s real

OpenAI, the AI research company, has unveiled Sora 2, a new AI system capable of generating realistic video and audio content. This technology, similar to the language model ChatGPT, is being released as a consumer-facing tool, allowing users to experiment with its capabilities. The announcement has raised concerns, as the generated content can be difficult to distinguish from real footage. During a press briefing, OpenAI employees referred to Sora 2 as a potential "ChatGPT moment for video generation," suggesting it could have a significant impact on how we perceive and interact with digital media. The article highlights a demonstration where the CEO of OpenAI, Sam Altman, was depicted drinking from a giant mango-flavored juice box, despite the fact that it was a deepfake generated by the Sora 2 system. This level of realism has sparked discussions about the potential for misuse and the challenge of verifying the authenticity of online content.