RFK Jr wants bright artificial dyes out of food. Are Americans ready to let go?
The article discusses the efforts of Robert F. Kennedy Jr. and the Make America Healthy Again (Maha) movement to remove artificial food dyes from the American food industry. The US dairy industry has voluntarily pledged to remove all artificial dyes from ice cream by 2028, and several major food manufacturers, including Nestle, Kraft Heinz, and PepsiCo, have promised to comply with Kennedy's request to stop using artificial dyes. The article suggests that this change may be met with resistance from some American consumers who are accustomed to the vibrant colors of their favorite foods, but Kennedy is optimistic that attitudes will shift if the entire industry makes the switch to natural dyes.
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