Why has food become another joyless way to self-optimise? | Emma Beddington
In the article, Emma Beddington discusses how food has become a means of self-optimization rather than a source of pleasure. She describes the growing trend of incorporating various supplements, such as sea moss, hemp protein powder, and flaxseeds, into meals in the pursuit of health and wellness. Beddington argues that this has led to a functional view of food, where the focus is on nutritional value rather than enjoyment. She laments the loss of the pleasure and satisfaction that should be associated with eating, as people become increasingly obsessed with "fibremaxxing" and "recolonising their microbiome." The article suggests that this shift has made food a "joyless" way of self-improvement, rather than a celebration of taste and culinary experience.
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