Bing made Google dance and then stole some search traffic

Microsoft's Bing search engine has made significant strides in recent years, challenging Google's dominance in the search market. According to the article, Microsoft CEO Satya Nadella's efforts to overhaul Bing with AI technology have been successful in stealing search traffic from Google, both in the US and globally. The article highlights that Microsoft's search and news advertising revenue grew by $1.6 billion, or 13 percent, over the last fiscal year. Excluding traffic acquisition costs, revenue increased by 20 percent due to "higher search volume and higher revenue per search." This sustained growth in search volume has been ongoing for over a year, indicating that Bing is making consistent gains in the search market. The article suggests that Microsoft's strategic investments in Bing's AI capabilities and its ability to "make Google dance" have paid off, challenging Google's long-standing dominance in the search industry.