Jon Ossoff’s ‘travel with Natalie’ shows how candidates win attention in a culture of clips | CNN Business
Sen. Jon Ossoff knew exactly what he was doing by invoking President Trumpâs âtravel with Natalieâ the other day. Google searches for Trumpâs executive assistant Natalie Harp spiked by 5,000%. News outlets hurried to meet the demand for information by publishing new stories about Harp. Liberal commentators cheered Ossoff while conservative commentators condemned him. Tuesday afternoon on Fox News, a bemused Jesse Watters remarked, âThis is the first time we have covered Ossoff on this show in six years.â Thatâs hard to believe, but it amounts to a victory for Ossoff, 39, who is running for re-election in Georgia while some Democrats dream about him running for president in 2028. His âtravel with Natalieâ line â part of a broader but still just TikTok-length argument that Trump âdoesnât want to do the jobâ of president â showed a sophisticated understanding of the social media environment. The comment at a rally last Sunday titillated, provoked and enraged different audiences simultaneously, all but guaranteeing saturation news coverage and even more attention. Video clips of the comment were approvingly shared on X and other sites by Trump critics who ha
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