HBO Max hasn’t seen a price hike in awhile. Get ready for one

Here is a 175-word summary of the news article: HBO Max is likely to soon increase its subscription prices, according to comments made by Warner Bros. Discovery CEO David Zaslav. Zaslav stated that the streamer is "way underpriced" and that the company will "take [its] time" to raise prices, suggesting a hike could come within the next month or two. The last time HBO Max increased prices was around 15 months ago, when the ad-free tiers went up by $1 per month. The current pricing structure ranges from $9.99/month for the ad-supported tier to $20.99/month for the premium ad-free plan. Zaslav also discussed HBO Max's plans to crack down on password sharing, noting that the streamer has been "gentle" so far but will become "more aggressive" in the coming months. An "Extra Member Add-On" option was introduced in April, allowing subscribers to pay $7.99/month per additional user outside their household. The article suggests a price increase is likely to coincide with Warner Bros. Discovery's next quarterly earnings report in November, though annual plan subscribers may be able to lock in the current rates.