Technology9/17/2025ZDNet

ChatGPT just got a new personalization hub. Not everyone is happy about it

ChatGPT just got a new personalization hub. Not everyone is happy about it

OpenAI has introduced a new personalization hub for ChatGPT, allowing users to customize the language model's behavior and responses. This move comes after the lukewarm reception of GPT-5, the company's latest AI model. The personalization hub enables users to adjust settings like tone, personality, and content preferences. This allows ChatGPT to tailor its interactions to individual user needs, potentially enhancing its usefulness. However, the move has sparked some controversy. Critics argue that personalization could lead to the spread of misinformation and bias, as users may be able to shape the AI's responses to align with their own beliefs and agendas. OpenAI maintains that the personalization hub includes safeguards to prevent abuse, such as restricting certain content and features. The company also emphasizes that the core functionality of ChatGPT, including its ethical and truthful responses, will remain unchanged. The introduction of the personalization hub reflects OpenAI's efforts to address user feedback and make its AI tools more adaptable and user-friendly. The ongoing debate highlights the complexities and challenges of balancing personalization with responsible AI development.

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