Sex sells and wins votes – and the Democrats know it | Arwa Mahdawi

Wonder why they’re posting flirty photos and wearing tight T-shirts? It’s a thirst trap strategy in motion Despite being a card-carrying member of the International Order of Confirmed Homosexuals, I have spent quite a lot of time lately thinking about Abdul El-Sayed’s biceps. I mean, have you seen them? The progressive Michigan senate nominee is jacked and he knows it. He almost always wears a tight black T-shirt to show off his muscles and incorporates a lot of fitness content in his campaign. I’m not the only one who has noticed El-Sayed’s prominent muscles. They have had a lot of coverage, and are seen as part of a wider attempt to rebrand the Democratic party. Which, I don’t need to tell you, has a serious image problem; a poll in March found that the party is looked on even less favourably than the US Immigration and Customs Enforcement agency. So, to make it look less like a party that is full of out-of-touch technocrats who sound as if they are reading from a 500-page PowerPoint presentation every time they try to explain anything, Democrats seem to be trying to up the sex appeal. “Democrats enter their thirst trap era,” News website Axios recently declared,