Consumers more likely to pay for 'responsible' AI tools, Deloitte survey says

The Deloitte survey found that consumers are more willing to pay for AI-powered products and services that are perceived as "responsible." The survey of over 3,000 US consumers revealed that trust is a significant factor in consumers' willingness to pay for AI tools. Respondents indicated that they are more likely to pay for AI products and services that adhere to principles of transparency, fairness, and accountability. The survey also highlighted the importance of companies communicating their commitment to responsible AI practices to build consumer trust. Overall, the findings suggest that as AI becomes more prevalent, consumers are increasingly concerned about the ethical implications of the technology and are willing to pay for AI tools that are developed with responsible practices in mind.
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