Ford is doubling down on EVs — the timing is awful

Ford has announced a new manufacturing process for its electric vehicles (EVs), aiming to make them more sustainable, desirable, and affordable. However, the timing of this announcement is considered unfortunate due to several factors. Firstly, the EV tax credits in the United States were set to expire at the end of September, which could have impacted the sales of Ford's EVs. Secondly, the ongoing trade war between the United States and China has tilted the balance in favor of Chinese EVs, creating further challenges for Ford. Furthermore, other automakers have been delaying or canceling some of their planned EV models, indicating a challenging market environment. Ford's top executives have acknowledged the difficulties, emphasizing that success is not guaranteed and that the road ahead will be arduous. Despite the unfavorable timing, Ford remains committed to its EV strategy and believes that its new manufacturing process will help it overcome the current challenges and make its EVs more accessible to consumers.