OpenAI takes on Google, Amazon with new agentic shopping system

OpenAI, the AI research company, has introduced a new agentic shopping system that aims to challenge the dominance of tech giants like Google and Amazon in the e-commerce landscape. This system offers a more personalized and conversational shopping experience, moving away from traditional search engines and e-commerce platforms. The new system utilizes conversational agents to provide curated product recommendations, comparisons, and streamlined checkout processes. This frictionless experience is designed to offer a more efficient and tailored shopping journey for consumers, potentially disrupting the current model of online shopping. The move by OpenAI is seen as a strategic attempt to carve out a new space in the highly competitive e-commerce market, which has been dominated by the likes of Google and Amazon. The success of this agentic shopping system will depend on its ability to provide a compelling and user-friendly alternative to the existing platforms, while addressing the concerns of data privacy and consumer trust.