The Guardian Advertising Awards 2026: winners revealed

Andrex, Ring, Mastercard, Co-op and Ecover pick up awards celebrating scale, influence and integrity The 2026 winners of the Guardian Advertising Awards were revealed at a ceremony in London last night (Wednesday 17 June). Celebrating advertising campaigns that have run across Guardian channels over the past year, the awards highlight unforgettable examples of scale, influence and integrity - the unique formula offered to advertisers by the Guardian. The third year of the event was introduced by Imogen Fox, the Guardian’s global chief advertising officer, alongside James Fleetham, the Guardian’s director of advertising. Some of the best examples of advertising that have featured on the Guardian were entered by brands and agencies across five categories. ​​​The winners are: Everyday brands: Andrex and PHD: Permission To Poo Brands connecting with big moments: Ring and MG OMD: Ring In The New Premium brands: Mastercard, Carat and The Story Lab: Priceless Moments Brands doing the right thing: Co-op, Carat and The Story Lab: From Play To Purpose Challenger brands: SC Johnson Ecover and T&P: Waste No Space In addition, the Grand Prix award for a campaign deemed to have gone above and be