OpenAI staff grapples with the company’s social media push

The article discusses the internal debate within OpenAI regarding the company's social media push through its Sora app. Current and former OpenAI researchers appear divided on the role of the app in relation to the company's broader mission. Some researchers feel that Sora, which allows users to share their work and connect with others, is a distraction from OpenAI's core focus on developing advanced AI systems. They argue that the app's emphasis on social media engagement could detract from the company's research efforts and commitment to responsible AI development. On the other hand, other researchers believe that Sora can be a valuable tool for fostering collaboration and knowledge sharing within the AI community. They see the app as a way to engage with a wider audience and promote the work being done at OpenAI. The article highlights the tension between OpenAI's desire to drive innovation and its efforts to maintain a public-facing social media presence. The internal debate reflects the challenge of balancing technological advancement with the need for responsible and transparent communication.