Google launches new AI search feature in UK

Google has launched a new AI-powered search feature in the UK, marking a significant shift in the company's approach. The feature, known as "Bard," is designed to provide users with more conversational and contextual search results, drawing on a large language model to generate responses. The move comes as Google faces increasing competition from ChatGPT, the AI chatbot developed by OpenAI, which has gained widespread attention for its ability to engage in human-like conversations and tackle a variety of tasks. While the new AI search feature may offer users a more engaging and informative search experience, it also raises questions for advertisers. The integration of AI-generated responses could potentially disrupt the traditional advertising model, as users may rely more on the conversational search results rather than clicking on sponsored links. Overall, the launch of this new AI search feature represents a significant development in the evolution of search technology and highlights the growing importance of artificial intelligence in the digital landscape.