DirecTV Customers Will Soon See Their Own Faces in AI-Generated TV Ads

DirecTV, the satellite television provider, is set to introduce a new feature that will use artificial intelligence (AI) to generate personalized TV ads featuring customers' own faces. This technology, known as "Reverse Selfie," will allow DirecTV Gemini device users to have their faces displayed on their TV screens as part of the screensaver or as an overlay in advertisements. The company claims that this feature is designed to provide a more personalized and engaging viewing experience for its customers. However, some privacy advocates have expressed concerns about the potential implications of using AI-generated images without explicit consent. DirecTV has assured customers that they will have the option to opt-out of this feature if they do not wish to have their faces used in this manner. The company has also emphasized that the technology will not be used to collect or store any personal data beyond what is necessary for the feature to function.