Meta’s New Smart Glasses Got a Subtle Name Change. It Speaks Volumes About What’s Wrong With Them

Meta's new smart glasses, formerly known as Ray-Ban Stories, have undergone a subtle name change to "Meta Ray-Ban Display." This change speaks volumes about the issues plaguing the product. The article suggests that Meta had initially followed important lessons on what works aesthetically on the face, allowing them to outshine competitors. However, the company has reverted to old habits with the Meta Ray-Ban Display, which is not a positive development. The name change implies that Meta is shifting the focus away from the Ray-Ban brand and towards its own Meta branding. This could be an attempt to distance the product from the negative perceptions associated with the Facebook/Meta brand. Overall, the article indicates that the Meta Ray-Ban Display may be facing challenges, and the name change is seen as a concerning sign that the company is struggling to find the right balance between functionality and aesthetics in its smart glasses offerings.