Cable nostalgia persists as streaming gets more expensive, fragmented 

The article discusses the persistent nostalgia for traditional cable television as streaming services become more expensive and fragmented. Despite the decline of cable subscriptions, some consumers are "cord reviving" and returning to cable, finding it more cost-effective and easier to navigate than the increasingly complex streaming landscape. The article highlights that while streaming was once touted as a more affordable and convenient alternative to cable, the proliferation of various streaming platforms, each with their own exclusive content, has led to a rise in overall costs for consumers. Additionally, the fragmentation of content across multiple services makes it challenging for viewers to find and access the programs they want to watch. The article suggests that this nostalgia for cable reflects a desire for a simpler, more consolidated viewing experience, where all the content is available in one place. While streaming continues to evolve, the article suggests that the cable industry may be able to capitalize on this sentiment and potentially see a resurgence in popularity.