Cancelling a Subscription? Apple Lets Devs Make You an Offer You (Maybe) Can't Refuse

Apple has updated its App Store policies, allowing developers to make counter-offers to users who attempt to cancel their app subscriptions. This change comes after a US court ruling that struck down Apple's "Click to Cancel" policy, which required a simple one-tap process to cancel subscriptions. Under the new rules, developers can now present users with alternative offers, such as discounted subscription rates or extended trial periods, in an attempt to retain them. The goal is to provide more flexibility and options for both users and developers. However, some critics argue that this move could be seen as a way for Apple to maintain its revenue streams, as app subscriptions are a significant source of income for the company. Nonetheless, Apple claims the changes are aimed at improving the user experience and giving developers more tools to manage their subscriptions. The updated policy is expected to have a significant impact on the app ecosystem, as developers navigate the balance between user satisfaction and their own business needs.