Technology7/26/2025TechCrunch

Astronomer winks at viral notoriety with ‘temporary spokesperson’ Gwyneth Paltrow

Astronomer winks at viral notoriety with ‘temporary spokesperson’ Gwyneth Paltrow

Astronomer, a data operations startup, has found itself in the headlines recently due to a social media scandal. In an attempt to shift the narrative, the company has released a tongue-in-cheek video starring actress and entrepreneur Gwyneth Paltrow as a "temporary spokesperson." The video appears to be a humorous response to the company's recent notoriety, with Paltrow poking fun at the situation and acknowledging the "inescapable social media scandal" the company has been facing. The move is seen as a strategic attempt by Astronomer to address the issue in a lighthearted and engaging manner, potentially drawing attention away from the initial controversy. The article suggests that Astronomer is trying to use Paltrow's star power and the video's comedic approach to regain control of the narrative and present a more positive image of the company. The concise summary highlights the key points of the news story, focusing on the company's response to the scandal and its use of a celebrity spokesperson to shift the public's perception.

Note: This is an AI-generated summary of the original article. For the full story, please visit the source link below.

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