Technology8/15/2025CNET

Apple Already Has the Perfect AI Gadget (It Just Needs One More Thing)

Apple Already Has the Perfect AI Gadget (It Just Needs One More Thing)

The article suggests that Apple's existing hardware products, specifically the Apple Watch and AirPods, have the potential to drive the company's resurgence in the AI market. The writer argues that these devices, which are already equipped with voice assistants, can serve as platforms for more advanced AI capabilities. The article notes that recent reports have indicated that Apple is working on improving Siri, its virtual assistant, which has lagged behind competitors like Amazon's Alexa and Google Assistant. By integrating enhanced AI functionality into the Apple Watch and AirPods, the company could leverage its existing user base and ecosystem to regain ground in the AI space. The author emphasizes that for this strategy to be successful, Apple needs to address the shortcomings of Siri and ensure that its AI assistant can provide a seamless and reliable user experience across its hardware products.

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