Technology7/28/2025The Guardian

Meet the new James Bond: how 007 First Light earned its licence to thrill

Meet the new James Bond: how 007 First Light earned its licence to thrill

The article discusses the upcoming video game "007 First Light," which will introduce a new James Bond character before the franchise's next big-screen outing. The game is being developed by Danish studio IO Interactive and is intended to serve as an origin story for the iconic spy. The new Bond depicted in the game is described as "blandly handsome" with a fresh-faced appearance and a more cocksure demeanor compared to previous iterations of the character, particularly Daniel Craig's portrayal. The goal is to establish the character's journey and development, allowing the game-literate audience to experience the beginnings of one of the most enduring protagonists in entertainment. The article notes that with no named successor to Daniel Craig's Bond in the film franchise, this video game will mark the first time a new James Bond is introduced to the public outside of the cinematic realm. The move is seen as a way to reinvent the character for a new era, catering to the growing popularity of video games and their ability to immerse players in the narrative.

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