The Bourbon Industry Is in Turmoil. Could Tech Provide the Shot It Needs?

The article discusses the challenges facing the bourbon industry and the potential role of technology in addressing them. The traditional bourbon-making process, relying on low-tech methods, is being disrupted by a new distillery in Kentucky that is adopting a software-driven approach. This new distillery is using data and automation to streamline its operations, a stark contrast to the industry's old guard. The article suggests that this tech-driven approach could provide a solution to the turmoil in the bourbon industry, as it might help pave the way for more efficient and cost-effective production methods. The article highlights the tension between the established, low-tech practices and the innovative, data-driven approach of the new distillery. It suggests that the bourbon industry may need to embrace technology and data-driven solutions to remain competitive and overcome the current challenges it faces.